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Title | A Dad's Job |
Brief | Home Centre is the first brand in the Middle East to take on what is an untouched topic in Arab advertising.Over 15% homes in the Middle East don’t have a dad (Source: Gallup).Many Arab single moms tend face economic, societal as well as cultural challenges of bringing up their children by themselves.Now, no brand in the Middle East has addressed these issues that Arab single moms face.So, using Father’s Day as a stage, through a film titled, “A Dad’s Job”, Home Centre, a home retailer, celebrated those moms who double up as dads every day, showing children sharing what they’d love to share on Father’s Day, only to reveal a surprising twist.By featuring real-life Arab single moms and kids (not casted actors), the film is an authentic nod of recognition to Arab single moms, letting them know they’re more than able to play both roles. |
Agency | FP7/DXB - McCann Worldgroup |
Campaign | A Dad’s Job |
Advertiser | Home Centre |
Brand | Home Centre |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Philosophy | Subscribers Only |
Problem | Subscribers Only |
Media Type | Web Film |
Length | |
Production Company | D...vu D...i Subscribers Only |
Head of Marketing | Si....th Si......ash Subscribers Only |
Advertising Manager | V...ay K...ay Subscribers Only |
Advertising Manager | A...s Na.....la Subscribers Only |
Advertising Manager | ..i P...t Subscribers Only |
Advertising Manager | A...rv R....el Subscribers Only |
Advertising Manager | D....ni ..o Subscribers Only |
Advertising Manager | A...d D...od Subscribers Only |
Regional executive creative director | O...er Ro....on Subscribers Only |
Regional executive creative director | F...d A...l M...k Subscribers Only |
Head of Strategy | T...ab R..s Subscribers Only |
Creative Director | T...ab R..s Subscribers Only |
Copywriter | T...ab R..s Subscribers Only |
Group Account Director | V...y Kr....ni Subscribers Only |
Creative Director | A....do A...p ..n Subscribers Only |
Copywriter | A....do A...p ..n Subscribers Only |
Art Director | B..a S...h Subscribers Only |
Copywriter | K...y T...s Subscribers Only |
Account Manager | R...hi H....ta Subscribers Only |
Copywriter | M...r D...h Subscribers Only |
Executive Producer | M....vi G....ia Subscribers Only |
Director | T...ab R..s Subscribers Only |
Head of Production | P....xa K....ia Subscribers Only |
Producer | K...a I..r Subscribers Only |
Editor | R...an M...e Subscribers Only |
Post Production | M..y ..u ..l Subscribers Only |
Music Composer | ..y ..d Subscribers Only |
Production Coordinator | H...er S...y Subscribers Only |