Seoul Metropolitan Government - "DustSee"

Cheil Worldwide

Cheil Worldwide Seoul, South Korea

Awards

3729

This ad is part of the ACT Responsible Collection

Brand: Seoul Metropolitan Government
Country: South Korea

Advertiser: Seoul Metropolitan Government

Title	DustSee
Brief	On certain days when air pollution is high, the skies are still clear, discouraging people from wearing masks. This smartphone app presents real-time data about air pollution in a highly visible way, localised for users based on their GPS coordinates. Augmented reality allows them to physically see and interact with the pollutants in the air. And of course the app warns them when they need to wear a mask. They can even share the images via social media to warn others.
Agency	Cheil Worldwide
Campaign	DustSee
Advertiser	Seoul Metropolitan Government
Brand	Seoul Metropolitan Government
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Posted	August 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Applications
More Information	Subscribers Only
Director	Y....ng .o Subscribers Only
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