Sandvik - "The Smash-proof Guitar"

Forsman & Bodenfors Göteborg Göteborg, Sweden

Awards

8544

Brand: Sandvik
Country: Sweden

Advertiser: Sandvik Group

Title	The Smash-proof Guitar
Brief	The agency created the world's first smash-proof guitar: a one of a kind 3D-printed metal design icon. Then it challenged rock star and notorious guitar smasher Yngwie Malmsteen to do his best to destroy it. By putting engineering company Sandvik in a pop-cultural context, the campaign managed to demonstrate the client's cutting-edge technology to a broader tech audience. The story was picked up by international tech media, reaching directly into the heart of the global core target group.
Agency	Forsman & Bodenfors Göteborg
Campaign	Let’s Create
Advertiser	Sandvik Group
Brand	Sandvik
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	114 seconds
Soundtrack	Subscribers Only
Account Supervisor	G...er An.....on Subscribers Only
Account Manager	A..sa Pe....en Subscribers Only
Creative Team	..m C...er Subscribers Only
Creative Team	B...�rn En.....̈m Subscribers Only
Creative Team	S...an T....on Subscribers Only
Creative Team	A...n Er....on Subscribers Only
Creative Team	V...or Er....on Subscribers Only
PR Strategist	B...ne D....ll Subscribers Only
Digital Strategist	M...n Ca....rg Subscribers Only
Digital Strategist	P...r Ga....no Subscribers Only
Designer	I...id A....nd J....on Subscribers Only
Designer	J...y W..s Subscribers Only
Strategic Planner	D...el Sj.....rand Subscribers Only
Agency Producer	A..a J...er L...in Subscribers Only
Production Company	B...k F..m Subscribers Only
Director	M...us Sv....rg Subscribers Only
Producer	R...rt F....er Subscribers Only
Executive Producer	J....in Ko....rg Subscribers Only
Director of Photography (DOP)	C..l N....on Subscribers Only
Director of Photography (DOP)	.o E..n T..p Subscribers Only
Director of Photography (DOP)	A...és S....hez Subscribers Only
Editor	J...n Kj.....rg Subscribers Only
Colorist	N...e Ja.....on Subscribers Only
Online Artist	W...e R...ng Subscribers Only
Production Service Company	G...n ..a F...s Subscribers Only
Producer	N....ha C....an Subscribers Only
Sound	F....ik Su....rg Subscribers Only
Sound	P..p Pr.....ion .B Subscribers Only