Ioannis Betsas Interview(s)
Point of View: Creative
In a few words, can you tell us who you are what your job title is?
Production manager in custom advertising flags company
Did you have a mentor at one point in your life and how did that person help guide you?
I started my career as a business plan consultant and my brother guided me into the world of graphic design and marketing
If you were going to choose one project to post on AdForum to represent your creative vision, what would it be?
I would chose the start up and success story of my company customflags.gr 4 years ago.
Is there a band or an artist that you listen to most during the work week to help you relax and spark creativity and if so, who is it?
Beethoven classical piano works are a great source of inspiration for me
What would be the one word you would use to describe your office’s culture?
Passion for quality
What can you do creatively when working on branded content that you might not be able to do in the “traditional” ad process?
Let image "speak" instead of using words...
What would be your least favorite thing about the pitch process?
Selecting the cheapest proposal
If you had a chance to be President and/ or King for a day and can enact any rule into law, what would it be?
Absolut justice for all people
What do you think will be the big change in either technology or culture that will most affect advertising in the next 5 years?
Mobile advertising campaigns
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