| Title | Put a price on your precious |
| Brief | The campaign for ChildFocus in Belgium hit home for many families. To rally the community to fight against the sexual exploitation of children, the organization created an online calculator to put a price on your very own child. Based on real data - taking into account hair color, gender, age, skin color - the program used photos from social media to calculate the black market worth of real children. |
| Agency | VML |
| Campaign | Put a price on your precious |
| Advertiser | Child Focus |
| Brand | Child Focus |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Digital |
| Creative Director | P...er S...s Subscribers Only |
| Creative Director | M...el O...n Subscribers Only |
| Copywriter | J...i Q...et Subscribers Only |
| Art Director | B..m ..n Lo....en Subscribers Only |
| Account Manager | S...e D...e Subscribers Only |
| Strategist | J...e Bo....ts Subscribers Only |
| Graphic Designer | Na....ie Wl.....ski Subscribers Only |
| Graphic Designer | S...er .e S...t Subscribers Only |
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