| Title | BlackRock Visual Identity System |
| Brief | There were two overarching challenges for Turner Duckworth to solve. The first was to express the new purpose in a differentiated, impactful way while maintaining trust in the brand. The second was to design a system that would endure for the long-term. The new VIS would need to resonate globally and act as a foundation for the rest of the BlackRock family, including iShares and Aladdin. We redrew the logotype to have more confident heft, and to be distinctive and timeless. The category is a sea of blues and greens, so we introduced a warmer color palette, with no blue in sight. A whimsical, but appropriate, illustration style aids in the communication of complex ideas. Typography, influenced by the new wordmark, communicates clearly across all media. |
| Agency |
Turner Duckworth
|
| Campaign |
BlackRock Visual Identity System
|
| Advertiser |
BlackRock
|
| Brand |
BlackRock
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
|
| Account Director |
K..e W....an Subscribers Only
|
| Account Director |
K...e M....an Subscribers Only
|
| SVP Director of Client Services |
J...s B...ey Subscribers Only
|
| Executive Creative Director |
A..y B...n Subscribers Only
|
| Creative Director |
C...s Pa....ow Subscribers Only
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| Implementation Director |
J..f J...s Subscribers Only
|
| Designer |
..n Br....ll Subscribers Only
|
| Illustrator |
A....as Sa.....son Subscribers Only
|