| Title | Christmas Assist Ball (107s) |
| Brief | This smart bauble inspired by Volkswagen Front Assist technology reduces energy consumption during the festive season, without giving up the magic of Christmas lights. Actually, no. It's fake news. The amusing hoax video did pass on a powerful awareness message, however: “Sometimes intelligence is the best technology." Because cutting energy consumption doesn’t require gadgets. All you need to do is turn off the Christmas tree lights when you go out. |
| Agency |
DDB Group Italy
|
| Campaign |
Christmas Assist Ball
|
| Advertiser |
Groupe Volkswagen
|
| Brand |
Volkswagen
|
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| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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