Melanie Arrow
Head of Strategy at McCann London
London, United Kingdom
TitleAbsolut's One Night
Brief"It all started one night", says the narrator, against a black backdrop. "When, right out of the darkness: BOOM!" To the classic disco tune "Sunny", the film hurtles through the Earth's biggest moments of creativity, starting with the Big Bang and moving through to the modern day. It ends with a bottle of Absolut. "You can take it from here." Create a better tomorrow, tonight.
Agency
Campaign One Night
Advertiser The Absolut Company
Brand Absolut

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Date of First Broadcast/Publication Subscribers Only
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StorySubscribers Only
Media Type Television
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Executive Creative Director ..n He.....eld Subscribers Only
Creative Team S...n C....or Subscribers Only
Creative Team R....nd C..n Subscribers Only
Agency Producer Vi....ia K...an Subscribers Only
TV production assistant ..f ch.....ry Subscribers Only
Strategy Director M....ie A...w Subscribers Only
Strategist R....el B....er Subscribers Only
Production Company P..k Pi....es Subscribers Only
Director Em....el L....ki Subscribers Only
Executive Producer J...ie Kel.......bee Subscribers Only
Executive Producer Ca....ne Ko.....nis Subscribers Only
Executive Producer S...ie H...le Subscribers Only
Producer N..k Go.....th Subscribers Only
Editor G....ry H...s Subscribers Only
Music So.....ee M...c Subscribers Only
Production Company Fr.....ore Subscribers Only

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