Kellogg’s My Perfect Bowl sparked national debate on the ‘right’ way to eat cereal. Every Aussie enjoys their Kellogg’s cereal differently. Whether it’s Colin who’s been a fan of Corn Flakes for 65 years, or Annie Mation, a drag queen who loves her Rice Bubbles after a late-night show. The documentary-style ads follow ten groups of real families and friends, all genuine Kellogg’s fans, all debating their version of perfect. The campaign launched on Australia Day 2019 and picked up a Gold in the 2019 Casting Guild of Australia Awards.
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