| Title | Ash to Art |
| Brief | When the Glasgow School of Art was destroyed in a catastrophic fire, J. Walter Thompson London asked 25 artists to turn ashes from the blaze into original artworks. These were then auctioned to help pay for the school’s restoration. Each piece of ash was given a powerful meaning and context by a label identifying it as "Bookcase. Charles Rennie Mackintosh. C. 1909". These reminders of a much-loved art school touched the hearts of even the most charity-fatigued artists. |
| Agency |
J. Walter Thompson London
|
| Campaign |
Ash to Art
|
| Advertiser |
Glassglow School of Art
|
| Brand |
Glasgow School of Art
|
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| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Outdoor/Out of Home
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| Copywriter |
G...s He....th Subscribers Only
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| Copywriter |
B..l H....ey Subscribers Only
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| Art Director |
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| Art Director |
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| Director |
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| Account Director |
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| Account Manager |
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| Editor |
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