| Title | Not staying home Ad |
| Brief | Stay at home, save lives.This guideline shaped Corona communications in Germany and around the world. But we turned it around. Why? Because it's true. For cancer patients and people who did not go for screening, the lockdown did not save their lives. Quite the contrary: the life expectancy of those skipping their hospitalization because of the pandemic dropped significantly – in some cases by decades. When cancer screening numbers were at a dangerous low during the third wave of Corona, we drew attention to the issue with our nationwide print campaign. In a way that doesn't sound like health communication at all. And it doesn't look like it. |
| Agency |
Serviceplan Germany
|
| Campaign |
Not staying home Ad
|
| Advertiser |
yeswecan!cer
|
| Brand |
NGO for Cancer Aid
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
|
| Global Chief Creative Officer |
A..x S...ll Subscribers Only
|
| Chief Creative Officer |
Ma....as H....ck Subscribers Only
|
| Creative Managing Partner, Germany |
Al.....er N...l Subscribers Only
|
| Creative Managing Partner, Germany |
Ch.....ph E...ke Subscribers Only
|
| Managing Partner |
M....el J...er Subscribers Only
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| Creative Director |
Ma....�us F...t Subscribers Only
|
| General Manager |
K....in K....el Subscribers Only
|
| Director Consulting & Operations |
J..a D...er Subscribers Only
|
| Senior Account Manager |
G...a G...er Subscribers Only
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| Copywriter |
R...h Me....ig Subscribers Only
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| Copywriter |
N...m A...s Subscribers Only
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| Art Director |
E...a So....va Subscribers Only
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| Account Manager |
Al.....er H....nn Subscribers Only
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| Junior Online Designer |
P....pp E...er Subscribers Only
|
