Julijus Rebic
Executive Creative Director at Grabarz & Partner
Hamburg Area, Germany, Germany
TitleX-Mas Hangover: Feet
BriefChristmas is a time of great emotions. And of big boozes - namely at company Christmas parties. And because we know from representative studies that Germans prefer to combat their hangovers with burgers, we have created a campaign that focuses on the shameful morning after and offers a simple solution: our BK delivery service. While we watch the protagonists recalling every unpleasant detail of the last night, a gleeful voice-over comments for the viewer on what exactly happened at the Christmas party.With a lot of humour, trenchant copywriting, an extremely sophisticated cast and artistic camera work, three films have been created that on the one hand are completely atypical for Christmas, but on the other still tell emotional, true stories that could just as easily have happened and fit in perfectly with the times. But what's more, they also give our delivery service relevance during the Christmas period - a time when burgers have a hard time competing with gingerbread and the like.
Agency
Campaign The Day after the Christmas Party
Advertiser Burger King
Brand Burger King

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