Susie Lee
Creative Director at Zulu Alpha Kilo
Toronto, Canada
TitleSmall But Mighty
BriefHydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind.
Agency
Campaign Small But Mighty
Advertiser Consonant Skincare
Brand HydrExtreme

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
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