Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario Argentino - "The Endless Recipe"

Wunderman Buenos Aires

Wunderman Buenos Aires Buenos Aires, Argentina

Awards

4016

Brand: Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario Argentino
Country: Argentina

Advertiser: Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario

Title	The Endless Recipe
Title (original language)	La receta sin fin
Brief	Food waste is the pandemic that has been going on for years. Globally, 1.3 billion tons of food are wasted each year and a third of this happens in households. We had a challenge: raising awareness about food waste in homes by reverting the negative perception of leftovers, and giving people the tools to reinvent leftovers instead of discarding them.To achieve this, during World Food Day we partnered with the Food and AgricultureOrganization of United Nations (FAO) and the Argentine Advertising Council, to join the most watched live cooking shows in Argentina with a single anti-waste recipe: The Endless Recipe.We took the leftovers from the first show that aired to the next one, so that they could become the ingredients of a new recipe. Again and again, we took the leftoversfrom show to show, eliminating food waste and inspiring families to dothe same.
Agency	Wunderman Buenos Aires
Campaign	The Endless Recipe
Advertiser	Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario
Brand	Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario Argentino
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Posted	December 2020
Business Sector	Subscribers Only
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Media Type	Case Study
Regional Chief Creative Officer	Se.....an Ta....ga Subscribers Only
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