| Title | Perspectives (2mn) |
| Brief | Idea:We decided to show the issue from two different points of view at the same time, using a resourcethat allows us to know the story behind all that small warnings.An interactive fully synchronized double-sided film, developed specially for mobiles, that place users in the shoes of a victim of cyberbullying with just turning the screen 180º, helping them to uncover the actual reasons behind that suffering.Insight:In Argentina 6 out of 10 high school students were victims of cyberbullying. This country ranks high among the countries facing this issue, triggering more and more serious disorders in children.Adults tend to trivialize this without paying attention to the signals. |
| Agency | Wunderman Buenos Aires |
| Campaign | Perspectives |
| Advertiser | Movistar |
| Brand | Movistar |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Executive Creative Director | Se.....an Ta....ga Subscribers Only |
| Executive Creative Director | D..y M....er Subscribers Only |
| Creative Director | M...as M...ty Subscribers Only |
| Creative Director | J..n C...o Subscribers Only |
| Copywriter | Le....do A....li Subscribers Only |
| Site Builder | V....ia D..z Subscribers Only |
| Site Builder | M...os Ba.....ica Subscribers Only |
| Copywriter Social Media | N....as De.....lle Subscribers Only |
| Art Director Social Media | Fr.....co Ce....ti Subscribers Only |
| Head of Production | L...a Ma....nez Subscribers Only |
| IT Director | Fr.....co F...l Subscribers Only |
| Project Manager | B....ara L...ue Subscribers Only |
| Lead Developer | J...er C...a Subscribers Only |
| Client Services Director | F....na An.....li Subscribers Only |
| Client Services Director | B...�n Y...o Subscribers Only |
| Account Director | M...a J...al Subscribers Only |
| Account Executive | P...a T...es Subscribers Only |
| Production Company | J...s C...p Subscribers Only |
| Director | M...in D...zo Subscribers Only |
| Executive Producer | J..e A...l Subscribers Only |
| Executive Producer | A...an A...ni Subscribers Only |
| Production Company Producer | M...o P....io Subscribers Only |
| Director of Photography (DOP) | D...el O...ga Subscribers Only |
| Editor | Se.....an M..a Subscribers Only |
| Post-Production Coordinator | L..s St.....ani Subscribers Only |
| Music | It....ns .o .t b...er Subscribers Only |
| Sound | P...a E....io Subscribers Only |
| Advertiser's Supervisor | R...na Ma....ez Ba....ta Subscribers Only |
| Advertiser's Supervisor | Al....ra O...n Subscribers Only |
| Advertiser's Supervisor | Fl.....ia Pa....ni Subscribers Only |
| Advertiser's Supervisor | Ag....na Ipa......rre Subscribers Only |
| Advertiser's Supervisor | M...as In.....no Subscribers Only |
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