IKEA - "The Room"

DDB Group Italy Milan, Italy

4456

Title	The Room
Brief	We closed one of the IKEA’s rooms with a wall and we placed inside it a special amplifier that spread the sound of real domestic violence stories provided by Telefono Donna"The Room" was an in-store ambient media that gets IKEA customers to stop their in-store journey and live a touching experience, like they were the neighbour of a domestic violence victim. A message on the wall said: " “Violence is closer than you think, sometimes there’s just a wall between you and it.”. A call to action invited customers to support and discover Telefono Donna.
Agency	DDB Group Italy
Campaign	The room
Advertiser	IKEA
Brand	IKEA
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Posted	February 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Executive Creative Director	L..a Co.....ni Subscribers Only
Creative Director	M...eo P...i Subscribers Only
Creative Director	Sa....ha S....ni Subscribers Only
Creative Director	D...de C...pa Subscribers Only
Art Director	L....no Ma.....ti Subscribers Only
Production Company	K...n F..m Subscribers Only
Director	M...o L..i Subscribers Only
Head of Production	T....so Pe....ci Subscribers Only
Producer	S....no Ot....no Subscribers Only
Account Director	D...de B...na Subscribers Only
Strategic Planner	L..a Ta.....ni Subscribers Only