BMO Bank - "Financial Fairness"

FCB Canada

FCB Canada Toronto, Canada

Awards

7643

This ad is part of the ACT Responsible Collection

Brand: BMO Bank
Country: Canada

Advertiser: BMO

Title	Financial Fairness
Brief	Women grow up in a culture that tells them they are bad with money. They are constantly served the cultural narrative that women are reckless and incapable around finances. Is it any wonder that so many of them believe it? BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment.
Agency	FCB Canada
Campaign	Remove gender bias from dictionaries
Advertiser	BMO
Brand	BMO Bank
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Posted	December 2020
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Digital
Production Company	Untitled Films
Editing Company	Rooster Post Production
Post Production	Alter Ego
Chief Creative Officer	N...y Cri.......nna Subscribers Only
Chief Creative Officer	J..f H...s Subscribers Only
Group Creative Director	A...ew M...ee Subscribers Only
Group Creative Director	Je....ah M...ma Subscribers Only
Associate Creative Director	E..a Ka......vic Subscribers Only
Copywriter	S....on Mc.....ll Subscribers Only
Broadcast Producer	A..e M...e Ma.....ago Subscribers Only
Chief Strategy Officer	S....ey B...n Subscribers Only
Account Planner	E..n Le.....ier Subscribers Only
Managing Director	T...y L...le Subscribers Only
Group Account Director	E..n H...s Subscribers Only
Account Director	A....on Lo....ad Subscribers Only
Account Supervisor	..i Ga....ki Subscribers Only
Project Manager	C....le Va....ll Subscribers Only
Director	H...rt D...s Subscribers Only
Executive Producer	P...r D...s Subscribers Only
Line Producer	T...y T...er Subscribers Only
Director of Photography (DOP)	K..l Mi....an Subscribers Only
Editor	Mi....le C...ar Subscribers Only
Executive Producer	Sa....ha Ma....en Subscribers Only
Colorist	E..c W...p Subscribers Only
Flame Artist	D...en A...m Subscribers Only
Music	A...lo Subscribers Only
Music Director	D...en Br.....ger Subscribers Only
Music Composer	D...en Br.....ger Subscribers Only
Executive Producer	..m H...h Subscribers Only
Casting	S...ta L..z Subscribers Only
Casting	J...aw C....ng Subscribers Only
Media Agency	.m Subscribers Only