Frédérick Lutge
Copywriter at ELVIS
PUTEAUX, France
TitleLes Chutes
BriefWe see children getting into all sorts of falls, scrapes and spills as they play outside. It may look potentially harmful, but actually kids are at more risk sitting at home in front of a screen. The French Federation of Cardiology wanted to remind parents of the importance of regular physical activity for their children. Sixty minutes a day can help children build health capital that will reduce their risk of developing cardiovascular disease later in life.
Agency
Campaign Les Chutes
Advertiser Fédération Française de Cardiologie
Brand Fédération Française de Cardiologie

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Media Type Television
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President El.....th Bi.....az Subscribers Only
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