Copywriter / Client Creative Director
at
DDB Group Italy
Milan Area, Italy, Italy
| Title | Trust Race |
| Brief | Is it foolish for a blind man to dream of being a race car driver? Some would say yes — but they don’t know Mike Newman. Guided by his father, Newman has whizzed around racetracks, setting eight Guinness World Records. But a challenge from Audi pushed him to trust in something other than his father: technology. The Trust Race documents the first time Newman raced solo, guided only by the car’s driver assistance system. |
| Agency | Verba s.r.l |
| Campaign | Audi Intelligent Assistance |
| Advertiser | Audi |
| Brand | Audi Intelligent Assistance |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Digital |
| Creative Director | L..a Co.....ni Subscribers Only |
| Creative Director | Mic......elo Ci.....si Subscribers Only |
| Copywriter | Ma.....ita M....ro Subscribers Only |
| Art Director | M...o Gi....no Subscribers Only |
| Photographer | Al.....dro P...ni Subscribers Only |
| Production Company | K...n F..m Subscribers Only |
| Director | A....to C....bo Subscribers Only |
| Production Company Producer | T....so Pe....ci Subscribers Only |
| Editor | Ma....lo S...a Subscribers Only |
| Music | Fr.....co F....ni Subscribers Only |
| Account Director | L..a Lo....do Subscribers Only |
| Account Supervisor | E...a B..o Subscribers Only |
| Advertising Manager | D...el C...ò Subscribers Only |
| Advertising Manager | S....no Ca.....one Subscribers Only |
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