| Title | Orders of Sacrifice (98s) |
| Brief | We needed a way to connect Remembrance Day messaging with generations of Canadians who never knew war in their lifetimes. With the usage of food delivery apps at an all-time high during a Covid-19 lockdown, our solve was to re-create WWII-era military field rations and make them available via DoorDash, a popular delivery platform. Based on references from the Canadian Museum of War, items in the ration kits included hard-tack biscuits, canned corned beef, sardines, and tea.The kit was at the centre of a storytelling experience that made the experience of WWII soldiers more tangible to modern-day Canadians. A QR code inside the kit led to a guided unboxing video narrated by two of Canada’s oldest living veterans, who used the items as jumping-off points to share their memories. All proceeds from the kits benefited Canada’s veterans. |
| Agency |
Zulu Alpha Kilo
|
| Campaign |
Orders of Sacrifice
|
| Advertiser |
HomeEquity Bank
|
| Brand |
HomeEquity Bank
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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