Raphael Basckin
Raphael Basckin
GROUP CREATIVE DIRECTOR at Droga5
London, United Kingdom
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TitleIt’s easy to connect, with a little help
BriefIn this feel-good clip from Mentos, we see how easily we can connect with those around us with a little bit of help – and childlike abandon. Armed with just a stick of Mentos and a wireless earpiece, regular adults strike up conversations with perfect strangers by following tips from their pint-sized mentors, word-for-word, and offering a Mentos. After all, who says no to Mentos?
Agency
Campaign Mentos Mentors
Advertiser Perfetti Van Melle
Brand Mentos

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Media Type Television
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