Nike Women - "What are girls made of ?"

Wieden + Kennedy Amsterdam Amsterdam, Netherlands

Awards

35881

Brand: Nike Women
Country: Netherlands

Advertiser: Nike

Title	What are girls made of ?
Brief	According to a traditional Russian song for children, girls are made of “flowers”, “gossip” and “marmalade”, while boys are made of “energy”, “batteries” and “fireworks”. Challenging these outdated notions, the film rewrites the lyrics. A young girl is shown singing the traditional verses of the song. However, on seeing some of Russia’s most accomplished female athletes, she adds that girls are: “Made of strength – and of bravery. Made of freedom. And of achievements. They are made of what they do.” A famous Russian song suggests that girls are made of things like "marmalade", "gossip" and "flowers", while boys are compared to "batteries” and “fireworks”. In the film, a young girl begins singing the traditional verses of the song. But when when she sees some of Russia’s most accomplished athletes, she changes the lyrics: “Girls are made of strength; and of bravery. Made of freedom. And of achievements. They are made of what they do.”
Agency	Wieden + Kennedy Amsterdam
Campaign	What are girls made of ?
Advertiser	Nike
Brand	Nike Women
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	120 seconds
Market	Subscribers Only
Executive Creative Director	M..k B....th Subscribers Only
Executive Creative Director	E..c Q....oy Subscribers Only
Creative Director	.l M...y Subscribers Only
Creative Director	C...g Wi....ms Subscribers Only
Art Director	V...o V....te Subscribers Only
Copywriter	E...ny Pr......nko Subscribers Only
Head of Broadcast Production	..e T....ri Subscribers Only
Broadcast Producer	K...n Wh.....use Subscribers Only
Broadcast Producer	S..y ..m Subscribers Only
Head Of Planning	M...in W...el Subscribers Only
Planning Director	St....ne M....er Subscribers Only
Junior Planner	A..a L...te Subscribers Only
Director of Communication and Digital Strategy	G..g W...e Subscribers Only
Account Planner	J....yn R...t Subscribers Only
Group Account Director	K....yn A..o Subscribers Only
Account Director	A...R M...IN Subscribers Only
Account Manager	M...y R..g Subscribers Only
Designer	..e B...in Subscribers Only
Studio Director	L...ie M...ay Subscribers Only
Art Producer	S...ey P....en Subscribers Only
Studio Artist	..a R...ro Subscribers Only
Designer	S...le B...s Subscribers Only
Designer	A..a K...se Subscribers Only
Designer	J..é B....bé Subscribers Only
Art Production Director	M..d Kl.....eek Subscribers Only
Project Manager	L..s P..t Subscribers Only
Business Manager	K...y K...ey Subscribers Only
Production Company	R..f R..f F...s Subscribers Only
Director	D...d W...on Subscribers Only
Director of Photography (DOP)	B...it S...r Subscribers Only
Producer	C...y H..d Subscribers Only
Executive Producer	M....ew F..e Subscribers Only