Didier Tovel
Creative Director / Founder at SNDWRx Audio Post Production
Toronto, Canada
TitleSickKids VS - All In
BriefBuilt in 1949, SickKids Hospital was falling apart and in desperate need of a $1.3 billion overhaul.To communicate this critical need, we created an integrated campaign featuring real patients dramatizing the fact that if they could build it themselves, they would. The film depicted patients tearing apart their own neighbourhoods to salvage materials for a new hospital. In targeted OOH and digital, larger-than-life executions featured local patients calling out their own neighbourhoods to join.
Agency
Campaign SickKids VS: All In
Advertiser SickKids Foundation
Brand Sickkids Foundation

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PostedJanuary 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Animation/3D
Global Chief Creative Officer C...os M...no Subscribers Only
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