Lance Martin
Chief Creative Officer at DonerNorth
Toronto, Canada
TitleNoise-Cancelling Poster
BriefWhen you buy a house without a realtor, you could be buying into trouble. To demonstrate the advantage of seeking professional advice, this poster was set up in front of noisy construction sites. Using white noise and an omni-directional speaker, it magically cancelled out the din as soon as you stepped in front of it. The copy read: "Bought a house in a noisy area? This poster can help."
Agency
Campaign Noise-Cancelling Poster
Advertiser Canadian Real Estate Association
Brand Realtor Services

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Creative Director L...e M...in Subscribers Only
Copywriter R..a Ec.....ey Subscribers Only
Art Director A..m T..r Subscribers Only
Production Company S....es W...h S....ng Subscribers Only
Production Company S....es W...h S....ng Subscribers Only
Director G...on P..n Subscribers Only
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Innovation Manager J...an S..w Subscribers Only

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