Global Director- Brand Marketing Communications
at
Heineken, Amsterdam
The Hague, Netherlands
| Title | No More Excuses |
| Brief | There’s nothing worse than getting stood up by your buddies when you have plans to watch the game and kick back a few beers. Manchester United coach Jose Mourinho is here to ensure that it never happens again. For starters, his pep talk video strips would-be flakes of their lame excuses (no one cares if it’s raining, George!) and tagged Facebook users got personalized messages to encourage them to gather together for UEFA Champions League games. If that’s not enough, a Mourinho chatbot rewards fans with discount codes for Uber and Deliveroo. Manchester United coach Jose Mourinho is here to ensure your friends never bail again on plans to watch a Champions League match and kick back with a few beers. His pep talk strips would-be flakes of their lame excuses while his personalized Facebook messages encourage tagged friends to gather together for the game. |
| Agency | Publicis Italy |
| Campaign | #ChampionTheMatch |
| Advertiser | Heineken |
| Brand | Heineken |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
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