CIGNA - "Even More Drama"

McCann Worldgroup

McCann Worldgroup New York, United States

Awards

16818

This ad is part of the ACT Responsible Collection

Brand: CIGNA
Country: United States

Advertiser: CIGNA

Title	Even More Drama
Brief	In the second year of their effort to get more Americans to take control of their health, the TV doctors need to up the ante. So they introduce scandalous romance, dramatic pauses – and bizarre plot twists. “Dad!” exclaims TV doc Patrick Dempsey when he recognises one of his patients. But you can spare yourself from drama by getting a regular check-up from a REAL doctor.
Agency	McCann Worldgroup
Campaign	The TV Doctors of America
Advertiser	CIGNA
Brand	CIGNA
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Chief Creative Officer	E..c S...er Subscribers Only
Chief Creative Officer	..m M...hy Subscribers Only
Chief Creative Officer	S..n B...n Subscribers Only
Executive Creative Director	L...y P...t Subscribers Only
Music Producer	..n G...s Subscribers Only
Director	G...t H...ov Subscribers Only
Account Director	C....en M...io Subscribers Only
Account Executive	M..e Mo.....ni Subscribers Only
Copywriter	J...s Sa....go Subscribers Only
Copywriter	R...na S...ng Subscribers Only
Art Director	C...yl T....er Subscribers Only
Art Director	A...id A....ar Subscribers Only
Creative Director	L...ie M....na Subscribers Only
Creative Director	E...li Ö.....ahl Subscribers Only
Strategist	C...in P...rs Subscribers Only
Art Director	Fe.....nd D....le Subscribers Only
Copywriter	..m We....rd Subscribers Only
Art Director	D...el A...rt Subscribers Only
Copywriter	D....ll J....on Subscribers Only
Executive Producer	A...da R...re Subscribers Only
Music Company / Composer	..M . ..w Y..k Subscribers Only
Chief Creative Officer	S..g C...g Subscribers Only
Telecine Company	L..a Go....rg Subscribers Only
Associate Project Manager	C...ie T...da Subscribers Only
Project Manager	Je....er Y..n Subscribers Only
Editorial Company Executive Producer	..t . ..n Subscribers Only
Assistant Editor	B..u D....on Subscribers Only
Editing Company	..n G...er Subscribers Only
Director of Project Management	Ch....le S..w Subscribers Only
Account Supervisor	..y C...n Subscribers Only
Account Director	Cl....rd St....un Subscribers Only
Director of Photography (DOP)	P...on Pa......ael Subscribers Only
Executive Producer	J...y E...s Subscribers Only
SVP Account Director	..n L...e Subscribers Only
Group Creative Director	D...y Ro.....ez Subscribers Only
Copywriter	..n C....rn Subscribers Only
Chief Production Officer	N...y A...am Subscribers Only
Executive Integrated Producer	K...y L..e Subscribers Only
Senior Producer	C...i Bl....ll Subscribers Only
Integrated Producer	W...y L...y Subscribers Only
Executive Music Producer	E..c J....on Subscribers Only
Group Account Director	M....ew C....ll Subscribers Only
Group Strategy Director	Ju....na Ka.....ha Subscribers Only
Associate Social Director	L..a Go....rg Subscribers Only
Senior Art Director	J...e Y...ll Subscribers Only
Global Account Director	Ve....ca B....an Subscribers Only
Assistant Account Executive	E..a La....on Subscribers Only