| Title | Sextember |
| Brief | In France, 44% of young people say they re-enact in bed the scenes they have watched in porn films. Crude, brutal and often sexist, these pictures offer a poor depiction of sexual intercourse. But when you're a teenager, you tend to believe what you see. It might lead to a bad conception of sex and sexuality which can be problematic during the first experiences and cause gaps, complexes, mimicry and uncertainties.This is why in September 2021, EDEN Gen is launching an unprecedented movement : "Sextember, a month without porn to discover sex differently". For 1 month, as for the "Dry January" and the "Mois sans tabac", we would trigger young people to abstain from pornography and provide them with contents that deconstruct in a fun way the received ideas conveyed by porn and pornographic culture. |
| Agency |
Buzzman
|
| Campaign |
Sextember
|
| Advertiser |
Laboratoires Majorelle
|
| Brand |
Eden Gen
|
Want to see all the credits ? this content is for subscribers only
Subscribe and get unlimited access.
Be inspired by the best creative work from around the world.
Subscribe
Already a Subscriber ? Log In
|
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
|
| Creative Director |
Ph....pe Bo.....on Subscribers Only
|
| Creative Director |
P....ce L...t Subscribers Only
|
| President & Chief Creative Officer |
G....es Moh........érif Subscribers Only
|
| Vice President (VP) |
T...as G....er Subscribers Only
|
| Art Director |
M....ux H....ng Subscribers Only
|
| Copywriter |
M...in Be.....ouc Subscribers Only
|
| Managing Director |
J...en Le....in Subscribers Only
|
| Account Director |
C....ent Ch....ud Subscribers Only
|
| Account Executive |
P....ne L..o Subscribers Only
|
| Head of Social Media |
J...en Sc.....ne Subscribers Only
|
| Social Media Art Director |
C...re .a C...a ..z Subscribers Only
|
| Social Media Manager |
C....ent A...n Subscribers Only
|
| Community Manager |
C....le Gu....ch Subscribers Only
|
| PR & Communication Director |
A...lie J....et Subscribers Only
|