| Title | First Spring |
| Agency | McCann Shanghai |
| Campaign | First Spring |
| Advertiser | AB Inbev |
| Brand | Hoegaarden |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Business Manager | ..u .u Subscribers Only |
| Creative idea & Concept development | ..w ..u Subscribers Only |
| Creative idea & Concept development | B...on P..g Subscribers Only |
| Art Director | ..e T..g Subscribers Only |
| Copywriter | S....en .u Subscribers Only |
| Copywriter | ..o .v Subscribers Only |
| Copywriter | C...l ..g Subscribers Only |
| Business Management & Resource negotiation | S...ly .u Subscribers Only |
| Project execution & Communication with client | S..i S..g Subscribers Only |
| Project execution&Communication with client | ..y ..i Subscribers Only |
| Project execution & Communication with client | C...a C..n Subscribers Only |
| Head of Strategy | S....ne Z...g Subscribers Only |
| Strategy Director | D...d Z...g Subscribers Only |
| Strategist | S...ry Z...g Subscribers Only |
More Work
SEE ALLAntelope
- BRAND:
- WWF
- AGENCY:
- Bartle Bogle Hegarty Shanghai
Forest
- BRAND:
- WWF
- AGENCY:
- Bartle Bogle Hegarty Shanghai
Water
- BRAND:
- WWF
- AGENCY:
- Bartle Bogle Hegarty Shanghai