Swiss Life insurance group - "Customer for 100 years"

Ruf Lanz Werbeagentur

Ruf Lanz Werbeagentur Zürich, Switzerland

2060

Title	Customer for 100 years
Brief	Swiss Life is the oldest life insurance group in Switzerland, often accompanying its customers throughout their lives. So it sought out its oldest customer, Hans Knecht, whose policy has been active for 100 years. On his 101st birthday, the insurer collaborated with his favourite newspaper, Neue Zürcher Zeitung, and arranged for it to appear with the original title page from the day of his birth: June 7, 1917. Inside, Hans and every other reader found an explanation of the special edition from the insurer.
Agency	Ruf Lanz Werbeagentur
Campaign	Customer for 100 years
Advertiser	Swiss Life
Brand	Swiss Life insurance group
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Posted	November 2018
Business Sector	Subscribers Only
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Media Type	Case Study
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