Danielle Lanz
Directeur de création at Ruf Lanz Werbeagentur
Zürich, Switzerland
TitleWolf/Sheep
BriefThe key objective of this campaign is to raise awareness of the difficulties that people with autism face when engaging in social interaction. While many of them wish to engage in social contact, such situations are extremely stressful or outright frightening to them. That’s why social contact is symbolized by two painted hands, while the depicted animals illustrate a situation of fear.
Agency
Campaign Social contact can be frightening
Advertiser Autism Forum Switzerland
Brand Autism Forum Switzerland

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
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StorySubscribers Only
Media Type Print
Creative Director M...us ..f Subscribers Only
Creative Director Da....le L..z Subscribers Only
Art Director Is....le H...er Subscribers Only
Copywriter M...us ..f Subscribers Only
Photography / Illustration Il....on Subscribers Only
Account Executive A...a R..h Subscribers Only

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