MSD - "Teddy Bear Fans"

Joe Public Take-Away Advertising Amsterdam, Netherlands

2285

Title	Teddy Bear Fans
Brief	During the corona pandemic no crowds were allowed in football stadiums. We filled one stadium of professional football club SC Heerenveen (Dutch Premier League) with 15.000 teddy bears wearing the clubs’ jersey. Each bear could be bought by fans. Within 24 hours the stadium was sold out. 15.000 Teddy bears raised 230.000 euro. And in the following 24 hours another 4.000 teddy bears were ordered raising in total an amount of €313.649,-. The free publicity was massive. From all national sport programs to international media like CNN.
Agency	Joe Public Take-Away Advertising
Campaign	TEDDY BEAR FANS
Advertiser	Kika
Brand	MSD
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Posted	January 2021
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Account Manager	Ro.....ke M...er Subscribers Only
Production Company Producer	C....da ..n Za....jk Subscribers Only
Creative Director	M...el H...og Subscribers Only
Creative Director	A....ne H....ma Subscribers Only
Strategist	J...en ..n ..k Subscribers Only
Director of Photography (DOP)	M...el Po....ra Subscribers Only