Erectile dysfunction (ED) can be an awkward topic for men and couples to address. A deeply private and sensitive issue that leads to feelings of embarrassment and frustration. Discussing it openly can be uncomfortable, which is why many avoid the conversation altogether.But why tiptoe around it? With a bit of humour, we can help break the ice and bring ED out of the shadows. Our playful spot for Sidena over-the-counter medication aims to empower men to take control of their health in a way that feels approachable, relatable, and less intimidating.