You deserve a break with Kitkat and Mohamed Bareche (Publicis Middle East)

We are surrounded with technology devices. But Mohamed Bareche took the time to reply, probably with his mobile, to answer our questions related to his latest Kitkat commercials.

• What was the original brief for this campaign?

A KitKat Core campaign that goes under the platform “Everyone deserves a break” 

• What inspired you to approach the campaign this way?

Our previous campaign in which we humanized The Voice TV show chairs to give them a break:

We wanted to bank on this absurd humor but trying to make it as global and as relatable as possible, so we thought: "What if we give a break to the technology devices that everyone around the world use in his day to day life?"

• How difficult was it to sell the idea to the client?

Never been so easy, the idea hooked them from the firsts presentation slides!! That shows how spot-on is this concept.

Btw the clients really gave us the right support, trust and energy to bring this idea to life, it was definitely a good team-working. 

• Is there a behind-the-scene that you only know about?

The director (Vincent Lobelle) used to give me precious advices when I was an intern and him an art director, but only me was remembering that.

[Mohamed Bareche has worked mainly for French agencies - BETC, BBDO Paris, TBWA\Paris and Leo Burnett Paris - where he won several international and national awards at Cannes Lions, One Show, Epica, LIA, Grand Prix Stratégies, Effie France, etc]

• What did you enjoy most about seeing this campaign through?

The universality and relatability of the concept.