Lysol - "Protect Like a Mother"

McCann New York

McCann New York New York, United States

Awards

27330

Brand: Lysol
Country: United States

Advertiser: Lysol

Title	Protect Like a Mother
Brief	Lysol has been killing 99.9% of germs for 100 years. But the message was being forgotten. So the brand was relaunched with a more emotional claim: protection. The film pays tribute to the protective instincts of mothers. Human mothers are replaced by their animal counterparts: a bear, a vulture, a monkey, an elephant and a lion. So mothers everywhere are encouraged to identify with the animals’ powerful, unwavering, nurturing and instinctive strength.
Agency	McCann New York
Campaign	Protect Like A Mother
Advertiser	Lysol
Brand	Lysol
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Length	60 seconds
Chief Creative Officer	S..n B...n Subscribers Only
Creative Director	E..n W...el Subscribers Only
Creative Director	L...en Mc.....le Subscribers Only
Copywriter	S...n Y...g Subscribers Only
Copywriter	D...el C....rn Subscribers Only
Executive Creative Director	P...i K...or Subscribers Only
Account Director	C...ma A...a Subscribers Only
Executive Producer	Ch.....ne L..e Subscribers Only
Executive Producer	W....ow D...is Subscribers Only
Production Company Producer	P...be C..o Subscribers Only
Account Executive	N...le Pr....an Subscribers Only
Project Manager	R...ta Ba.....ki Subscribers Only
Producer	M....ew A...w Subscribers Only
Account Supervisor	A...r T....le Subscribers Only
Chief Production Officer	N...y A...am Subscribers Only
Global Executive Creative Director	J..n M....ll Subscribers Only
Executive Art Producer	A...ea K..e Subscribers Only
Executive Music Director	E..c J....on Subscribers Only
Music Producer	..n G...s Subscribers Only
Executive Strategy Director	E...a Y..r Subscribers Only
Global Strategy Director	S...h W...on Subscribers Only
Global Business Lead	V...er ..t Subscribers Only
Global Account Executive	A....le K....ff Subscribers Only
Editor	..n G...er Subscribers Only
VFX/Post Production	Fr.....ore Subscribers Only
Production Company	Fr.....ore Subscribers Only
Director	..m R....on Subscribers Only