Turkish Airlines - "Batman v. Superman"

Crispin Porter Bogusky

Crispin Porter Bogusky London, United Kingdom

Awards

8737

Brand: Turkish Airlines
Country: United Kingdom

Advertiser: Turkish Airlines

Title	Batman v. Superman
Brief	Turkish Airlines flies to more places than any other carrier. But to partner with the film Batman vs. Superman, it added two new destinations: Gotham City and Metropolis. The rival superheroes’ hometowns may be fictional, but you wouldn’t know it as the airline ran TV commercials and posters to celebrate the latest dots on its map. It was even possible to book a ticket on its website (and win an invitation to the premiere). Plus you could seek insurance against extra-terrestrial attack, apply for a visa and even buy guidebooks. Soon awareness of the airline was sky high.
Agency	Crispin Porter Bogusky
Campaign	Fly to...with Turkish Airlines
Advertiser	Turkish Airlines
Brand	Turkish Airlines
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Posted	November 2016
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Chief Creative Officer	D..e Bu.....idi Subscribers Only
Creative Director	..n C...y Subscribers Only
Agency Producer	C...s C....an Subscribers Only
Creative Director	H...ik D....ag Subscribers Only
Creative Team	T...ie Ga....er Subscribers Only
Creative Team	..m H..l Subscribers Only
Creative Team	R....do S...os Subscribers Only
Creative Team	Ch.....an B....et Subscribers Only
Account Planner	N..i R..a Subscribers Only
Account Planner	H..d .f C...nt Se....es Subscribers Only
Business Director	Jo....an Ph....ps Subscribers Only
Business Director	Ge.....ve S...on Subscribers Only
Advertising Manager	R...t F...h �...ür Subscribers Only
Production Company	So....ch Subscribers Only
Production Company	E....ic Subscribers Only
Production Company	S...a M...ca Subscribers Only