| Title | #TheReal10 |
| Brief | When the U.S. Treasury announced that a woman would be featured on the $10 bill, they asked citizens to participate in the design via social media. The AAUW used the opportunity to draw attention to the fact that women earn 78% of a man’s wage – a figure that drops to 64% among African American women and 54% among Latinas. Users logged on to TheReal10.org to create their own $10 bill to share on social media and raise awareness about the wage gap issue. In the following months, the conversation changed and President Obama signed equal pay actions into law. |
| Agency | Rethink Communications Inc. |
| Campaign | #TheReal10 |
| Advertiser | AAUW |
| Brand | AAUW |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Social Media Expert | Wo.....dy ..s A....es Subscribers Only |
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| Agency Producer | M...ka Gh....al Subscribers Only |
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| Sound Design Company | ..W M...c Subscribers Only |
| Account Manager | M...e L...y Subscribers Only |
| Account Manager | K...ey La....ge Subscribers Only |
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