Gocco - "Gocco - Skins4Real (Board)" by PHNX Awards 2024
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| Title | Gocco - Skins4Real (Board) |
| Agency | Digitas Uruguay |
| Campaign | Skins4Real |
| Advertiser | Gocco |
| Brand | Gocco |
| Date of First Broadcast/Publication | 2023 / 5 |
| Product | Spring/Summer Collection 2024 |
| Business Sector | Children's Clothing |
| Story | Gocco is the leading Spanish brand in children's fashion, which in 2023 decided to arrive in Uruguay. In alliance with Roblox, we generated the Gocco clothing catalog on said platform, so that children could choose themselves and buy with their own currency the clothing they liked the most in the game and also in real life. Because by showing in Gocco stores that the avatar was dressed in clothing from the brand, they earned the same garment in a real version. This turned this initiative into an eCommerce within a gaming platform, elevating the brand experience. This activation was latent in the month of opening of the stores in Uruguay. Through the results of sales on Roblox by children, we were able to obtain a pattern of designs and tastes of our target audience, which we used as inputs for the creation of designs for the brand's Spring-Summer 2024 collection that will soon be available. arriving at the premises. |
| Media Type | Case Study |
| Account Director | María José Caponi |
| ECD | Mario Taglioretti, Federico Cibils |
| Art Director | Danilo Macedo |
| Creatives | Pablo Cafaro, Juan Pablo de Mello, Gastón Dinardi |
| Marketing Director | Josefina Rippe |
| Production Company | Digitas Uruguay |