Durex - "DUREX OUTDOOR" by PHNX Awards 2024
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| Title | DUREX OUTDOOR |
| Campaign | Your Sex Your Way / #Rewrite Pleasure |
| Brand | Durex |
| Date of First Broadcast/Publication | 2023 / 6 |
| Product | HEALTH |
| Story | As the reference brand for questions of sexual fulfillment, Durex has a duty to break the injunctions to performance, both physical and psychological. Young French people are invited to freely explore their sexuality, a sexuality reconnected to their pleasures and sensations. A campaign created to break the rules once and for all, where everyone can challenge the clichés and express what they feel, for real. There's no pre-determined scenario, just rewritten stories about pleasure, about what's pleasurable.the campaign is supported by Durex Brand Ambassadors, the sexplorers:@darkocttg, @juliettekatz and @sulivangwed. Those who want to reclaim their pleasure have a voice. The ability of these three content creators to initiate open conversations, stimulate discussion and inspire change is helping to create a more enlightened and inclusive culture when it comes to sexuality. With “Your Sex Your Way" / #Rewrite pleasure", goodbye to the "cliché" statements repeated on the terrace or during a date. Through 8 video capsules, each injunction is rewritten by each person. If there's one thing that's not universal, it's pleasure: with or without orgasm, for hours or minutes, with a stranger or the love of our life, the only accepted generality is consent. 8 scenarios- Sex without orgasm isn't sex- There's no pleasure without penetration- Sex for two is one dominant and one dominated- Sex is for two- Sex on the first night is for nymphomaniacs- Asking for consent breaks the mood- Guiding your partner isn't exciting- Masturbation is for the obsessed... Youtube link : https://www.youtube.com/@DurexFranceOfficiel/videos Deployment: Social networks: digital video campaign - OOH advertising: 4 metro stations. A presence in the public space to reach a wide audience and launch open discussions on sexuality - Presence during Solidays from June 23 to 25 to physically engage the target: a dedicated Durex space. Festival-goers were able to take part in open discussions on taboos linked to sexuality, meet 3 Durex ambassadors, take part in interactive activities to rewrite pleasure. Distribution of 55,000 condoms, active presence of the brand at the heart of the French festival to help redefine pleasure. https://www.youtube.com/@DurexFranceOfficiel/videos ... |
| CEO | Nathael Duboc |
| Executive Creative Director | Sébastien Zanini |
| Creative Director | Emmanuel Bougneres |
| Art Director | Sébastien Cuypers |
| Copywriter | Carrie Tang |
| Account Director | Thibault Hamon |
| Head of Social Media | Bruno Laporte |
| Strategic Planner | Samuel Pain |
| Strategic Planner | Marion Mondoloni |
| Head of Production | Anthony RATON |
| Project Manager | Lou-Annah Bianchi |
| Influence Manager | Raphaëlle Alexandre |
| Media Agency | iProspect |
| Managing Partner | Sabine QUEREL TOUTIN |
| Account Director | Melanie Bouchez |
| Production Company | Blue Paris |
| Producer | Jeremie Woog |
| Director | Melodie Rouleau |
| Sound Engineer | Caleson Production |
| Mix | Caleson Production |
| Post-production Supervisor | Anne Chazette |
| Editor | Adele Hugues |