LAX #datalovers - "LAX visual identity" by PHNX Awards 2024
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| Title | LAX visual identity |
| Agency | Written and Drawn Studio |
| Campaign | Visual Identity |
| Advertiser | LAX #datalovers |
| Brand | LAX #datalovers |
| Date of First Broadcast/Publication | 2023 / 1 |
| Product | Logo |
| Business Sector | Business Services |
| Story | The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity. Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation. |
| Media Type | Case Study |
| Length | |
| Creative Director | Juliana Betancur |
| Head of Art and Design | Jonathan Ramirez Ceballos |
| Clients | Daniel Restrepo, Sergio Arango, Alejandro Arango |