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PHNX Awards

Creative Award
Paris, France
World Animal Protection Thailand - "StopElepains-PresentationBoard" by PHNX Awards 2024

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TitleStopElepains-PresentationBoard
Agency
Campaign Stop Elepains
Brand World Animal Protection Thailand
Date of First Broadcast/Publication 2023 / 2
Product Wildlife Welfare
Story This work was intentionally created to make a better change by revealing the tragic truth behind elephant shows that are hardly exposed to the public. Our objective is to create an awareness and shape positive behavior when considering visiting elephant shows to reconsider for more ethical ones. By using the elephant pants that are already known for as an easy access tool to spread the words as we are hoping that by being the voice for suffered elephants. “Stop Elepains” pants trigger the people who were visiting the shop to want to find out for more information.
Chief Creative Officer Subun Khow
Senior Creative Director Parinya Umpornmaha
Associate Creative Director Pawina Thuamsaeng
Senior Art Director Apisit Wareesusat