McDonald’s Canada - "McFlurry" by PHNX Awards 2024
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| Title | McFlurry |
| Agency | Cossette |
| Campaign | Happy opening |
| Advertiser | McDonald's |
| Brand | McDonald’s Canada |
| Date of First Broadcast/Publication | 2024 / 2 |
| Product | Newspaper / Billboards / In-store |
| Business Sector | Restaurants & Fast Food |
| Story | McDonald’s is planning to expand by 25% with the opening of 50,000 new restaurants around the world by 2027. Canada is part of those plans, so our challenge was to figure out how to highlight all these openings. But the inauguration of a new restaurant is more than just an expansion—it’s a cause for celebration. So, McDonald’s wanted to welcome customers with an invitation that embodies the festive spirit and friendly experience the brand is known for. These explosions of confetti feature iconic McDonald’s menu items and meet the technical challenge of creating a sense of movement in static images. With the help of a trampoline, a high-speed camera that shoots 30 fps, and hundreds of tests involving countless pieces of brightly coloured confetti, we developed a series of visuals that can be adapted to any celebration and in any language. |
| Media Type | |
| Executive Creative Director | Jason Hill |
| Executive Creative Director | Anne-Claude Chénier |
| Executive Creative Director | Alexandre Gadoua |
| Creative Director | Alexandre Jutras |
| Creative Director | Cedric Audet |
| Copywriter | François-Julien Rainvillea |
| Art Director | Philippe Leblanc |
| Agency Producer | Audrey Blackburn |
| Photographer | Mathieu Lévesque |
| Account Director | Natalie Azoulay |
| Product Director | Catherine Benda |
| Producer | Eliane Sauvé |
| Set Designer | Pascal Brousseau |
| Lighting | Renaud Lafrenière |
| Digital Imaging Technician | Aljosa Alijagic |
| Production Coordinator | Marie-Clarys Taillon |
| Producer | Bruno Destombes |
| Rigging | Renaud Robert |
| Retoucher | Mathieu Lévesque |