Alpheya - "Alpheya Brand Design" by PHNX Awards 2024
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| Title | Alpheya Brand Design |
| Agency | Critical Mass |
| Campaign | Alpheya Brand Design |
| Advertiser | BNY Mellon |
| Brand | Alpheya |
| Date of First Broadcast/Publication | 2023 / 11 |
| Business Sector | Online Financial Service |
| Story | We developed a brand identity for Alpheya, an AI-powered Wealth Tech platform tailored for the Middle East and North African region. The creative solution focused on a brand identity that reflected the essence and purpose of the platform. The name "Alpheya" was created by combining the Arabic words "Alef" and "Yaa." "Alef" translates to "Alpha," representing the measurement of investment portfolio performance, while "Yaa" symbolizes completeness or A to Z. This fusion of words resulted in a name that is both distinctive and meaningful, aligning with the platform's origin and function. |
| Media Type | Corporate/Brand Identity |
| Length | |
| Executive Creative Director | Neil Cooper |
| Design Director | Jack Wade |
| Art Director | Kyle Wukasch |
| Designer | Evan Davison |
| Account Director | Didem Peker |
| Copywriter | Julian Abel |
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