Humanity & Inclusion - "After the News - Still 9" by PHNX Awards 2024
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| Title | After the News - Still 9 |
| Agency | Circonflex Paris |
| Campaign | After the News |
| Advertiser | Humanity & Inclusion |
| Brand | Humanity & Inclusion |
| Date of First Broadcast/Publication | 2023 / 9 |
| Product | 50th anniversary |
| Story | Every day, 24-hour news channels report on a growing number of interconnected catastrophes. Unfortunately, these crises persist even as media coverage shifts to different subjects. As Humanity & Inclusion celebrates its 40th anniversary, it launches a powerful multimedia campaign. The campaign's original song delves into the complex reality of crisis response and media communication, starting from the aftermath of news reports. The lyrics support the irony behind the media response: “Everything is alright”. The song captures a moment of surprise and empathy as the spot reveals people in the news returning to their normal lives, providing a nuanced perspective on the human impact of these crises. The music and interpretation are equivalent to the fragility of the calm after the storm. |
| MUSIC AND SOUND | Circonflex |
| MUSIC PRODUCER | Paul-Étienne Côté |
| MUSIC COMPOSITION AND ARRANGEMENTS | Olivier Girard |
| AGENCY | Strike |
| CLIENT | Humanity & Inclusion |
| CREATIVE DIRECTION | Remi Lascault |
| COPYWRITER | Jeanne Perrone |
| ARTISTIC DIRECTION | Alba Menéndez |
| DIRECTOR | Olivier Staub |
| PRODUCTION HOUSE | Les Enfants |