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PHNX Awards

Creative Award
Paris, France
Mentos - "Mentos® Fresh Talent (Board)" by PHNX Awards 2024

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TitleMentos® Fresh Talent (Board)
Agency
Campaign Mentos Fresh Talent
Advertiser Perfetti Van Melle
Brand Mentos
Date of First Broadcast/Publication 2023 / 10
Product CONFECTIONNERY
Business Sector Candies
Tagline Mentos révèle la fraîcheur des artistes de demain
Story To re-engage the younger generation with Mentos, the iconic brand of freshness, we have launched a music label, Fresh Talent. The label reveals the freshness of unknown young artists and helps them emerge. In partnership with music reference Spotify, using their data, we identified 4 promising young artists from hundreds of profiles, with very few streams but great potential. As a music label, we revealed their talent and put them in the spotlight: music production, style, art direction, script, photos, interviews. We launched their very first video clip and put them on YouTube, Instagram and TikTok.
Media Type Case Study
Length
Agency Contribution
Executive Creative Director
Deputy Managing Director
Chief Executive Officer (CEO)
Deputy Managing Director
Deputy Managing Director
Strategic Planning Director
Producer
Managing Director
General Manager
Director
Art Director
Copywriter
Project Manager
Account Executive
Head of Production
Grade
Project Manager
Sound Producer
Head of Production
Production Manager
Advertising Manager
Marketing Director
Chief Executive Officer (CEO)
MOTION DESIGN
Strategic Planner
Chief Executive Officer (CEO)
Managing Partner
Consultant
Consultant
Consultant
Production Assistant
Assistant Director
Director of Photography (DOP)
Post Production
Editor
Production Company
Post Production
Audio Post Production
Sound Track