phnx-awards logo PHNX Awards

PHNX Awards

Creative Award
Paris, France
Makro - "Life Extending Stickers (120s)" by PHNX Awards 2024

Filter results by

TitleLife Extending Stickers (120s)
Agency
Campaign Life Extending Stickers
Advertiser Makro
Brand Makro
Date of First Broadcast/Publication 2023 / 4
Business Sector Department Stores, Supermarkets
Story According to the Food and Agriculture Organization (FAO) and the National Department of Planning, only in Colombia 6.1 million tons of food are wasted each year, and 40% of those are fruits and vegetables. As an answer to this problem, Makro Supermarkets under their sustainability pilar, set an objective to not only help at their stores, but to educate consumers on preventing food waste in a cheap and easy way in 22 of its shops. We used a media that has existed for decades in the fruit and vegetable industry: The Fruit Sticker. We gave it a real purpose: To prevent food waste by extending their life cycles suggesting recipes based on the fruit's ripeness and color, especially in their most ripe stages cause that’s when people avoid their consumption for cosmetic reasons. That’s why we created the Life Extending Stickers. Printed in its traditional size of 2.7 mm, printed in biodegradable material, ecological ink, with no need of technology only the help of colors, we showed Colombians an easy way for them to use their fruits and vegetables from begining to end. Makro gave Colombians an anti-waste tool that also helps them save money because preventing food waste helps save cash.
Media Type Case Study
Length
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Creative Director
Designer
Chief Creative Officer
Executive Creative Director
Copywriter
Art Director
Designer
Account Director