stc Bahrain - "stc - Basketball" by PHNX Awards 2024
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| Title | stc - Basketball |
| Campaign | stc vanity numbers (Basketball, Football, Car Plates) |
| Advertiser | STC |
| Brand | stc Bahrain |
| Date of First Broadcast/Publication | 2024 / 2 |
| Story | The challenge: stc is one of the main telecom companies in the GCC & MENA region. The postpaid market in Bahrain is saturated with many people having more than 1 line already. However, as it is one of stc’s core products, they were looking for ways to generate further revenue from it, via additional lines and VAS (Value Added Services). One of these was promoting special ‘premium’ numbers. Insight: In the depths of human nature lies an insatiable thirst for distinction, an unyielding desire to stand out from the crowd and demonstrate status. Premium numbers are considered one of many ways that distinguish their owners and mirror their unique styles, where the special collection of numbers speaks volumes about their owner and communicates to our core target that premium numbers are emblems of individuality and prestige. In the GCC and MENA region, especially in Bahrain, numbers really matter. The idea ”numbers matter” The campaign aimed to bring this notion of prestigious numbers into the realm of telecommunication. To accomplish that, we have utilized renowned numbers of sports legends (for instance: Jordan & Messi’s jerseys numbers, and premium car plates known in the region ) which are unforgettable numbers, to reflect that numbers really matter and now you can own an unforgettable phone number through STC Bahrain APP. |
| Managing Director | Ghassan Boujacli |
| Deputy Managing Director | Daniel Shepherd-Smith |
| Strategy Director | Arpan Saxena |
| Account Director | Hisham Sultani |
| Creative Director | Georges Serhan |
| Copywriter | Christiano Vendramine |
| Art Director | João Lucas Roque |
| Senior Manager Communication & Branding | Dheya Jasim Mohammed |
| Communication & Branding Lead | Marwa Shabib |