Lufthansa - "Every story starts with a Yes." by PHNX Awards 2024
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Lufthansa - "Every story starts with a Yes."
- Brand: Lufthansa
- Country: Germany
- Advertiser: Deutsche Lufthansa AG
| Title | Every story starts with a Yes. |
| Agency | Serviceplan Germany |
| Campaign | Every story starts with a Yes. |
| Advertiser | Deutsche Lufthansa AG |
| Brand | Lufthansa |
| Date of First Broadcast/Publication | 2024 / 2 |
| Product | Lufthansa |
| Story | Did you ever sit on a plane and asked yourself: Who are all those people around me? Where is this guy flying to and who is waiting for her? Traveling is about more than just getting from A to B. It’s about people and their stories. They travel for all kinds of reasons: big decisions, small moments, for love, or to get over it. No matter how different their worlds might be, one thing, they all have in common: They said Yes to something. “Every story starts with a Yes” is a film that captures the value beyond flying and opens a new chapter for German Aviation Brand Lufthansa. An unseen storytelling connects individual narratives through a playful lense: On our cinematic journey, we observe people and their stories, imagining their backgrounds, intentions and relationships. The scenes are intensified by a striking editing approach. The unique tempo of the film allows the viewers to dive deeply into the individual stories. This contributes to empathize with the various characters that we see throughout the journey. The overall piece is driven by the spirit to craft something extraordinary, yet deeply human and relatable. The different stories come together at the end, leading to the same powerful message. An inspirational view on traveling: It all starts with a Yes. A new Lufthansa Genre is born. |
| Length | |
| SERVICEPLAN GROUP | Alex Schill, Global Chief Creative Officer |
| SERVICEPLAN GROUP | Till Diestel, German Chief Creative Officer |
| SERVICEPLAN GROUP | Sebastian Benedikt Vermaat, Director International Key Accounts |
| SERVICEPLAN GROUP | Ann-Kathrin Frohloff, Director International Key Accounts |
| SERVICEPLAN GROUP | Michael Wilk, Global Head of Art |
| SERVICEPLAN AMERICAS | Wolfgang Warzilek, Global Executive Creative Director |
| SERVICEPLAN AMERICAS | Erick Barrios Hernandez, Global Executive Creative Director |
| SERVICEPLAN AUSTRIA | Nicole Uhlic, Strategic Planner |
| SERVICEPLAN AUSTRIA | Sarah Nemec, Senior Strategist |
| SERVICEPLAN GERMANY | Alessia Coschignano, Creative Director |
| SERVICEPLAN GERMANY | Serena Willmar, Account Director |
| SERVICEPLAN GERMANY | Christoph Everke, Managing Partner |
| SERVICEPLAN GERMANY | Jonas Menze, Senior Art Director |
| SERVICEPLAN GERMANY | Nedim Aktas, Copywriter |
| SERVICEPLAN GERMANY | Fabian Kräkel, Art Director |
| SERVICEPLAN GERMANY | Philip Ziegler, Copywriter |
| SERVICEPLAN GERMANY | Julia Meinetsberger, Account Director |
| SERVICEPLAN GERMANY | Sina Hansel, Junior Account Manager |
| SERVICEPLAN GERMANY | Matthäus Frost, Creative Director |
| SERVICEPLAN GERMANY | Aisha Blackwell, Head of Production Services |
| SERVICEPLAN GERMANY | Maik Schmidt, General Manager |
| SERVICEPLAN GERMANY | Carolin Walczok, Senior Integrated Producer |
| SERVICEPLAN GERMANY | Luis Barrios, Motion Designer |
| SERVICEPLAN GERMANY | Lucas Conte, Head of Creative Planning International |
| SERVICEPLAN GERMANY | Stephanie Dzionara, Director Strategy |
| ICONOCLAST Germany | Marcus Ibañez, Director |
| ICONOCLAST Germany | Maximilian Pittner, Director of Photography |
| ICONOCLAST Germany | Nils Schwemer, Managing Director |
| ICONOCLAST Germany | Nicolás Blankenhorn, Executive Producer |
| ICONOCLAST Germany | Sybella Stevens, Producer |
| ICONOCLAST Germany | Beate Ehlert, Producer FFM |
| ICONOCLAST Germany | Karin Rudokas, Production Coordinator |
| ICONOCLAST Germany | Olyana Araya, Production Assistant |
| ICONOCLAST Germany | Simone Grau, Production Designer |
| ICONOCLAST Germany | Larissa Bechtold, Stylist |
| ICONOCLAST Germany | Zackary Steiner-Fox, Styling Assistant |
| ICONOCLAST Germany | Ruth Minkley, Postproducer Cabin |
| ICONOCLAST Germany | Jens Maier-Rothe, Postproducer online / offline |
| ICONOCLAST Germany | Josua Wilbert, Postproducer online |
| c/o ICONOCLAST Image | Alice Moitié, Photographer |
| ICONOCLAST Image | Felix Mondino, Agent / EP |
| ICONOCLAST Image | Alix Lépreux, Producer |
| TAPROD | Louis Ditapichai, EP TA Prod. |
| TAPROD | Christophe Guyot, EP TA Prod. |
| TAPROD | Boong Pongsaengson, Line Producer |
| TAPROD | Livt Pokinlarpat, 1 AD |
| TAPROD | Aey Sawasdee, Production Manager |
| TAPROD | Jomkwan Jaemjirasai, Production Coordinator |
| TAPROD | Tarn Khongsangchai, Production Assistant |
| TAPROD | JJ Kritthacha, Production Assistant |
| Road Casting | Coralie Rose, Casting Director / Casting Coordinator |
| Daily Faces | Silvana Kohlstock, Casting Director Extras FFM (Daily Faces) |
| Strings and Tins | Rohan De Livera, Composer |
| Strings and Tins | Adam Smyth, Head Sound Designer & Sound Mix |
| Strings and Tins | Jim Stewart, Sound Designer & Sound Mix |
| Strings and Tins | Kaspar Broyd, Sound Designer & Sound Mix |
| Strings and Tins | Ellie Hook, Audio Producer |
| Cabin Editing Company | Nik Kohler, Editor |
| Cabin Editing Company | Craig Griffiths, Assistant Editor |
| Cabin Editing Company | Kayt Hall, Executive Producer |
| SLGH Berlin | Christian Wegehenkel, Producer |
| SLGH Berlin | Christian Bestmann, Producer |
| Not A Machine | Phil Mönch, Tonmeister / Sound Engineer |
| Not A Machine | Keona Kruppa, Producer |
| c/o Massive Voices | Adesse, VO Artist |
| c/o Massive Voices | Lisa, VO Artist |
| Massive Voices | Claudia Hesse, Casting Director Voices |
| Freelance | Dominik Adam-Nikel, 1st AD |
| Freelance | Levin Kaercher, Production Manager |
| Freelance | Tilo Ullrich, Gaffer |
| Freelance | Gabriel Dubish, Best Boy Plane |
| Freelance | Anton Kraus, Gaffer Studio |
| Freelance | Lukas Eicher, Best Boy Studio |
| Freelance | Jan Brun, Key Grip |
| Freelance | Dor Keren, Art Director |
| Freelance | Lovisa Drever, Styling Assistant |
| Freelance | Alissa Kayser, Styling Assistant |
| Freelance | Pia Niedermeier, HMU |
| Freelance | Vanessa Feilitisch, HMU |
| Freelance | Adina Hensel, HMU |
| Freelance | Virgile Biechy, Light Technician |
| Freelance | Raul Suciu, Digi Operator |
| Freelance | Julien Alary, Colorist |
| Talent | Marie H. |
| Talent | Maite J. |
| Talent | David A. |
| Talent | Harminder K.B. |
| Talent | Aneeka B. |
| Talent | Aveena B. |
| Talent | Mehmet B. B. |
| Talent | Milo M. |
| Talent | Barbara S. |
| Talent | Anja B. |
| Talent | Daisy H. |
| Talent | Michael W. |