Ukrainian Institute - "Postcards from Ukraine (136s)" by PHNX Awards 2024
Filter results by
| Title | Postcards from Ukraine (136s) |
| Agency | KYIFORNIA |
| Campaign | Postcards from Ukraine |
| Advertiser | Ukrainian Institute |
| Brand | Ukrainian Institute |
| Date of First Broadcast/Publication | 2024 / 3 |
| Product | POSTCARDS |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | 1. Brief: Ukrainian Institute and USAID Ukraine launched the international campaign «Postcards from Ukraine», which showed the world the cultural monuments of Ukraine destroyed by Russia. The context [painful]: Since 2014 Russian army systematically destroys Ukrainian cultural heritage. During the full-scale war, over 500 monuments of culture, architecture and religion were destroyed or seriously damaged. The goal [important]: To talk about the fact that the targeted destruction of Ukrainian culture is a huge loss for the whole world. Because these cultural monuments convey the history not only of the Ukrainian people but also of the entire European civilization for more than 100 years. 2. Strategy: 1. We released postcards about the objects of the cultural heritage of Ukraine, each of which tells the story of a specific cultural monument. Why postcards? As we travel the world, we send postcards with pictures of cities. But this year, postcards from Ukraine would look different. Russia destroyed a significant part of our cultural memory, so now souvenirs tell completely different stories. 2. We created a series of videos with world and Ukrainian celebrities, who became the voices of destroyed buildings. Video projections on broken buildings allowed macro-influencers to become the personification of cultural monuments and give voices to mutilated cities that were heard all over the world. So the already devastated monuments came to life again. 3. Results: 100 postcards that tell the stories of destroyed buildings Developed landing page with an interactive map 8 videos with Ukrainian and world celebrities Project exhibitions held in more than Postal block in collaboration with Ukrainian Postal Company «Ukrposhta» 200+ publications in media, including international Stories and posts by influencers with a total reach of 960 000 views General coverage: 10 000 000 people |
| Media Type | Case Study |
| Length | |
| Agency | KYIFORNIA: |
| CEO | Kurova Yuliia |
| Creative Director | Yuriy Kurov |
| Account director | Olga Garnaga |
| Project manager | Olha Sachenko |
| Editor | Olha Dub |
| PR in Ukraine | Olga Syrotiuk |
| PR Worldwide | Olga Hnativ |
| Writer | Elizaveta Nevezhina |
| Copywriters | Uliana Koinichenko and Anzhela Osypova |
| Designers | Daryna Zgurovets and Tetiana Fuks |
| Director | Eugene Golovatenko |
| DP | Alex Stratienko |
| Executive Producer | Mykyta Kukoba |
| Producer | Marta Melnychuk |
| Producer asst | Natalie Bereza |
| Gaffer | Timofiy Geraschenko |
| 1st AC | Oleksiy Pivovarovsky |
| Production Manager | Kostia Stetsenko |
| Admin | Slava Ivasyshen |
| Playback | Vitaly Fedotov, Oleksandr Sofin |
| Sound | Alex Pustarnakov |
| Post-production | Andrii Iholkin |
| Edit | Alex Legostaev |
| General director | Volodymyr Sheyko |
| Deputy General Director | Alim Aliyev |
| Head of the communications department | Ksenia Kalina |
| Head of the department of analytical and research work and academic programs | Nadiya Koval |
| Leading analyst | Maryna Irisova |
| Communication manager for dealing with foreign media | Andrii Avramenko |
| Communication manager | Olena Makaeva |