Rio Innovation Week (RIW) - "Frames and constructions" by PHNX Awards 2024
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| Title | Frames and constructions |
| Agency | Binder Visão Estratégica |
| Campaign | Brand identity Rio Innovation Week |
| Advertiser | Rio Innovation Week |
| Brand | Rio Innovation Week (RIW) |
| Date of First Broadcast/Publication | 2024 / 9 |
| Product | Rio Innovation Week (RIW) |
| Story | The Rio Innovation Week is the largest and most comprehensive global gathering of technology, innovation, and business. Challenge: to create a version 2.0 and refresh the visual identity we developed in 2022, with a focus on highlighting the speakers, aiming to maintain synchrony with the identity created previously, keeping the 3 initial letters (RIW) as the focal point. Idea: The theme of the 2023 event revolves around artificial intelligence and technology. Therefore, we have crafted new patterns subtly reminiscent of binary code, date language, and ocular biometrics. To showcase the speakers, we have designed frames that further emphasize each of them, both individually and in groups. Additionally, we have developed the seal from last year's theme, "ideas that generate business," incorporating other concepts to be applied according to the theme of each lecture. After all, every novelty stems from an idea. Thus, we have created "ideas that prompt innovation," "ideas that foster evolution," "ideas that cultivate partnerships," among others. |
| Advertising Agency | Binder |
| Creative Director | Leandro Euzébio. Strategy VP: Lucas Daibert. Copywriter: Raphael Cancelier. Art Director: Tatiana Rodrigues e Alessandra Queiroz. Artbuyer: Márcio Monteiro, Gabriella Cardoso e Nathalia de Freitas. Head of Digital: Alex Paulo. Digital Art Director: Katharina Ferri, Danilo Mello e Francisco Tang. Creative Vp: Marcos Apóstolo. Media Planner: Claudio Romano e Nicoli Ribeiro. Account Manager: Igor Binder e Bárbara Reis. Approval: Bruna Leite, Luciana Potsch e Natalia Camero. |