Göteborg Energi - "Do Less for the Climate" by PHNX Awards 2024
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| Title | Do Less for the Climate |
| Brief | At a time when the climate issue is at its peak worldwide, the Swedish energy company Göteborg Energi makes an unexpected move and encourages Swedes not to do more for the climate but to do less! That means less driving, less meat consumption, fewer plastic packages, and fewer long-distance trips, because people need to become more aware that consumption ultimately leads to higher carbon emissions. |
| Agency | Welcom |
| Campaign | Do Less for the Climate |
| Advertiser | Göteborg Energi |
| Brand | Göteborg Energi |
| Date of First Broadcast/Publication | 2023 / 10 |
| Business Sector | Energy & Water Authorities, Utilities |
| Story | At a time when the climate issue is at its peak worldwide, the Swedish energy company Göteborg Energi makes an unexpected move and encourages Swedes not to do more for the climate but to do less! That means less driving, less meat consumption, fewer plastic packages, and fewer long-distance trips, because people need to become more aware that consumption ultimately leads to higher carbon emissions. |
| Problem | Public utility company providing energy services |
| Media Type | |
| Creative Director | Jonas Sjövall |
| Copywriter | Niclas Hallgren |
| Assistant Art Director | Sofia Andersson |
| Account Director | Joakim Brinkenberg |
| Account Manager | Caroline Möller |
| Creative Director | Jonas Sjövall |
| Copywriter | Niclas Hallgren |
| Art director assistant | Sofia Andersson |
| Account Director | Joakim Brinkenberg |
| Account Manager | Caroline Möller |